How Shift Came to Be

January 18, 2024

Who are we and what we value as a company

Shift is a boutique interior design firm

that has made a name for its minimalist, Japandi, Scandinavian, Nordic, clean, simple, modern, and contemporary-inspired interiors. At its core, Shift is a community of like-minded individuals who are driven by a shared passion for beauty, creativity, and innovation. They understand that beauty is not just a visual concept, but something that is felt, experienced, and cherished.

In a world that can often feel chaotic and overwhelming

Shift's ambition surpasses the mere creation of spaces - it strives to forge a universal language for beauty. In this language, beauty transcends the superficial and embraces the realm of emotional responses, cultural influences, and the elements that to us, hold significance to humanity: connections. At Shift, we believe that true beauty resides not only in aesthetic excellence but also in the power to foster meaningful relationships and nurture a sense of belonging.
Panorama Loft - Renovation

In 2014, Shift embarked on its transformative journey under the guidance of its visionary founder, Jamie Deck. It all began with a compelling vision, one that painted a picture of a life where time is a personal treasure, and dreams are nurtured into reality. Jamie imagined not only building a personal brand but also crafting an environment where people could flourish in unison. Driven by a passion for design and the will to make a positive impact on people's lives, the goal was to create a community of like-minded individuals who shared the same vision.

In the quest for a name that would encapsulate these transformative ideals, Shift came to be.

But did you know that Shift was not always called Shift?

In fact, the company was originally named “After Design” by Jamie Deck. And who is Jamie? Well, that's a story for another day.

Friedman House - Furniture and Decor

If Jamie could give you one piece of advice, it would be this:

take a moment to pause and reflect on your achievements. It's easy to get caught up in the rush of daily life, but it's important to appreciate the progress you've made and the obstacles you've overcome. Success is not a solo journey - it takes a team of supportive individuals to make it happen. So cherish the people who surround you, for they are the ones who will help you grow and achieve your goals. With dedication, hard work, and a strong support system, you can accomplish anything you set your mind to. So take a deep breath, and keep moving forward with confidence and determination.

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January 18, 2024