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Why We Don't Design 'Instagram Homes': Creating Spaces You'll Love in 10 Years

December 8, 2025

Jamie Deck

Every week, someone walks into our studio carrying a screenshot from Instagram. Perfect lighting. Perfect staging. Perfect for the algorithm. And almost always, not perfect for the person who will actually live in the space. At Shift Designs, our work in interior design Vancouver is shaped by real homes and real lives, not trends that peak fast and fade even faster.

The Problem With Designing for the Algorithm

I’ve seen how chasing the algorithm creates rooms that photograph well but age poorly. A color that dominates social media today can feel tired by next season. A layout that looks clean on a grid might not function once a busy morning or messy family dinner enters the picture. Trends are fun to look at, but they rarely stay aligned with how people actually move, rest and grow inside their homes.

How Trends Age Inside Real Homes

What lasts is a feeling. In year one, a space should feel new in a way that makes you breathe a little deeper. In year ten, it should feel like a place that has supported you through good seasons and hard ones. When we design, we focus on how the room will live, not how it will perform online. That means choosing materials that age warmly, textures that still feel comforting after years of use, and details that mean something beyond their aesthetic moment.

This approach is not about resisting beauty. It is about choosing beauty that holds up. I have watched clients light up when we talk about long term comfort instead of viral inspiration. There is real relief when they hear, “That trend will not last, and you do not need to force it into your home.” People are tired of trying to keep up. They want spaces that make them feel grounded, not pressured.

When Clients Realize They Don’t Want Trends After All

One client recently thanked me for talking her out of a look she had loved on Instagram. She told me she realized she was choosing it for other people’s eyes, not her own. We ended up creating a living room built around her actual lifestyle. Soft coastal tones she always returns to. Storage that hides the everyday chaos. A layout that invites her family to slow down together. Months after the install, she sent a message saying it still feels like the most “her” space she has ever lived in.

Why We Choose Timeless Vancouver Interior Design

This is the heart of our work at Shift Designs. Vancouver interior design should be about longevity, not performance. Homes deserve more than short lived attention. They deserve choices that stay steady as your life evolves.

Choosing timeless design is not about avoiding trends. It is about giving yourself a home that will continue to feel right years from now. And that, more than any viral moment, is what makes a space truly worth loving.

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